Head of Marketing – Electric Business
BURN
Nairobi, Kenya
Full Time
Media / Advertising / Branding
Media / Advertising / Branding
Published March 06, 2026
Job Description
Lead BURN’s electric business marketing, creating behavior‑change strategies, managing budgets, guiding a multi‑market team, and driving adoption of electric cooking solutions across Africa through data‑driven campaigns and stakeholder collaboration.
Key Responsibilities
- Design and implement behaviour‑change marketing strategies to drive trial, correct usage, and sustained adoption of electric cooking solutions.
- Lead customer education initiatives, product demonstrations, usage guides, training programs, and community engagement.
- Develop and execute a comprehensive marketing strategy aligned with company growth goals.
- Own and manage the marketing budget, ensuring ROI.
- Lead, mentor, and develop the electric business marketing team and manage external agencies/partners.
- Oversee marketing initiatives across all electric markets, ensuring local relevance and global brand consistency.
- Lead the Agent Training team, creating training programs and materials for agents.
- Support sales enablement, field marketing, trade activations, and improve demo‑to‑sale conversion rates.
- Develop lifecycle marketing initiatives from acquisition to sustained usage, partnering with Customer Experience teams.
- Strengthen BURN’s brand positioning and develop product messaging.
- Conduct market research, track performance indicators, and use data to refine strategies.
- Monitor KPIs such as product adoption, usage rates, behavioural shift indicators, brand perception, channel engagement, and marketing ROI.
Requirements
- Strong understanding of customer behaviour and behaviour‑change marketing.
- Ability to translate complex technologies into simple, compelling benefits.
- Strategic thinker with hands‑on execution capability.
- Excellent leadership and cross‑functional collaboration skills.
- Data‑driven, insight‑led decision making.
- Experience in fast‑growing, multi‑market environments.
- 5–10 years of marketing experience, preferably in behaviour change and training roles.
- Proven track record of driving customer adoption and behaviour change.
- Experience in trade/field marketing or distributor‑led sales models.
- Experience across African markets is highly desirable.
- Experience with electric appliances, energy products, PAYGO, or social‑impact businesses is an advantage.
Preferred Qualifications
- BA/BSc/HND
- MBA/MSc/MA
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
How to Apply
Apply via https://burnmanufacturing.applytojob.com or through BURN’s application portal at burnmanufacturing.applytojob.com.
Ready to Apply?
Contact the company directly to apply for this position.
Job Summary
| Company: | BURN |
| Location: | Nairobi, Kenya |
| Type: | Full Time |
| Industry: | Media / Advertising / Branding |
| Posted: | 03/06/2026 |